Here are some that you can take inspiration from: So now, it might be useful to know which brands are on TikTok and are utilizing it effectively.
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Need Help Marketing Your Tik Tok Account?īook a free call to learn how our team of marketing experts can help you create a high converting social media campaign today. Once they do, you are likely to have lost their trust for good.Ībove all, though, it is still social media, so brands on TikTok need to remember to first keep it fun and entertaining. Younger audiences are incredibly good at spotting fake, opportunistic, or disingenuous content.
Similar to how the likes of Snapchat, Instagram, and Facebook can be a useful form of marketing for your business, so too can TikTok – but only if your content is specific and genuine.Īs is the case for any social media marketing strategy, you have to be upfront and honest. Essentially, for a successful TikTok business strategy, your team needs to strategize and create content for the social site. When it comes to creating a TikTok marketing strategy, it can be difficult to know where to start. Tips For Brands Starting Out With TikTok Marketing It is this growth that makes TikTok marketing so intriguing to many businesses. Within just one year of its development, TikTok reached an average of over 1 million videos viewed every day in a year.Not only that, they are extremely active on the app as 68% of TikTok users watch someone else’s video while 55% upload their own. 90% of all TikTok users access the app on a daily basis.When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app as people are either creating and sharing short videos of themselves or watching existing content.TikTok is known for being popular with younger generations this is backed up by 41% of TikTok users being listed as aged between 16 and 24.
This growth also shows no sign of stopping soon as TikTok passed the one billion mark for app installations on the App Store and Google Play worldwide in 2020.This beats out rivals like YouTube, Instagram, WhatsApp, and Facebook Messenger. One of the most prolific TikTok statistics is that it’s the most downloaded app on Apple’s App Store, with 33 million downloads in one quarter alone.It now has one billion active users worldwide, putting it ahead of LinkedIn, Twitter, Pinterest, and Snapchat. Since its launch in September 2016, TikTok has exploded in popularity.To assess the scale with which this app is seemingly taking over the world, it would be useful to take in some TikTok statistics that display the mind-boggling growth it has seen in no time at all. This is why it is becoming an increasingly valuable tool for brands and marketers alike. To display just how quickly TikTok has grown, Instagram needed six years to reach the same amount of monthly active users that TikTok managed to achieve in just three. While the main focus might have started out as an app for young people to entertain themselves, we are starting to see more and more brands utilize TikTok marketing to reach a big audience. Similar to Vine, what makes TikTok so attractive to users is the notion that anyone can become a content provider through the app. In contrast to many other social media platforms that present themselves as a lifestyle brand, TikTok’s main focus is entertainment. TikTok provides a platform for users to express themselves in a very creative, unique way. While it might be viewed as a natural replacement for Vine, it’s not quite that simple for many people. So, exactly what is TikTok, and why is it worth paying attention to?Įssentially, TikTok allows users to create and post short videos that can include music, filters, and an array of other features. However, for many people, it might seem like just another form of social media or could even be completely incomprehensible to those unfamiliar with it.
TikTok is one of the fastest-growing social media platforms in the world.
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